About Us

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The concept for Villain Bait Company began while on a fishing trip with dad to Alaska. From there quickly developed a passion for the sport of freshwater fishing. Soon fishing tournaments in the FLW circuit, a job at Tackle Warehouse, and eventually professional bass fisherman status emerged. We soon explored avenues within the tackle industry and quickly found a role within it.

Today, Villain Bait Company is a group of central coast bass anglers who design and manufacture soft plastic swimbaits. We utilize our own designs, unique styles and realistic color schemes, and produce super soft and durable products yielding positive angling results.

Our Mission Towards Excellence

Bass fishing is a huge national sport. With tournaments taking place throughout the country on a weekly basis, it’s often a challenge to zero in on the hundreds of techniques, lure styles, and color options to choose from. Villain Bait Company prides itself on its original custom molds and color schemes which have been developed over several years of California bass fishing and our swimbait expertise. Each product and color manufactured is tested by our staff, and catches fish prior to landing on the market.

Patrick Touey & Louis Fernandes




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This is a trial store for testing purposes in preparation for product roll-out — no orders shall be fulfilled at this time.